adidas Boost

Adidas-Pitch-LR-41Adidas-Pitch-LR-35 - CopyAdidas-Pitch-LR-61Adidas-Pitch-LR-53AdidasPitch-intro2AdidasPitch-introSome pitch ideas to promote adidas’ new shoe Boost at Parkruns and in store. We came up with the idea of ‘experience new’. This came from the insight that runners, like adidas, think ‘different is better’. We would create crazy new runs eg. up the O2 dome or around a multi-storey car park at night  that epitomised the Boost of the shoe.