Who I do it for

This was a nice job, working with The Sharp agency to come up with a video concept and script to show students the breadth of what the NUS do. Tone of voice and visual execution obviously needed to be spot on with this young, trend-aware audience.

We rewrote the corporate brochure with 360 degree photography to really showcase the space, plus wrote and designed a MIMA award-winning website.

Manchester United wanted to bolster sign up for Executive Club – the ultimate in sporting hospitality. Using the celestial icon of a trident – the Executive Club logo – we created a striking campaign in print and digital, directing people to the priority list.

East Midlands Airport wanted to promote the range of destinations that could be reached from their airport. These billboards ran locally to the airport, supported by press and radio.

Invoice finance. Not the easiest of products to get your head round. We came up with a few different campaigns for this client. DM and print to SMEs. And a sweet animation to push a concept to encourage bigger businesses to trade internationally.

Look away if you’re squeamish. I helped create the branding campaign for this headlice product and rewrote the website to appeal to Mums and Dads.

This asset finance company needed a new, friendlier, jargon-free tone of voice for their website and other collateral. I was happy to oblige. My lovely client changed very little.

Strong branding and tone of voice have made this campaign (at least) a success for the club’s fans.

I wrote the line. WRG built it in 3D at the London Marathon 2011 for runners to pledge their motivation for running the 26.2 miles.

Astra Zeneca wanted to promote the indication of their long-standing anti-psychotic drug in depression in an ipad edetail. The concept was based on a French illustration style. It’s quite poignant looking I think.

Manchester Airport Group wanted a brand name and identity for a new car park facility for low cost family, leisure and cost-conscious business travellers.

Some pitch ideas to promote adidas’ new shoe Boost at Parkruns and in store.

Some pitch concepts to promote the famous Grand National 2014. A lovely brief that we lost in a competitive pitch by a squeak. A full integrated campaign of TV, billboards, press and digital ideas.

The Co-operative have undergone a refurbishment of a number of stores in the North West and I was involved in creating the DM and in store POS with agency Dinosaur.

It’s hard to escape from the brief; show how much fun a university is – and how well graduates do in their careers after going there. However I like the strapline for this ad which I wrote at CBJWT and the idea is nicely executed.

We were looking for a USP for this electronic toothbrush and went for a quirky style ad centred around the sound of ‘clean’. It was shot at Wrotham Park, where Robert Altman directed ‘Gosford Park’ so there were good vibes on set.

Can’t stop fiddling with a mouth ulcer with your tongue…? Hence this ad, spoofing the fashion press that ran in GQ, Cosmopolitan, Marie Clare and the like. It won a GRAMIA Gold and HAAG Bronzes back in 2001 when I was at McCann Healthcare Manchester.

Not the most glamorous of products. But the gentle illustration / animation style of worldofarthurcox

Integrated campaign for McCann Healthcare Manchester. Straplines for healthcare products are difficult as the claims for the drug are highly regulated. This one worked and still sounds quite nice. And the firebreather that we cast in Cape Town was good value too. It was directed by Mark Brozel.

I like these 96 sheets aimed at Business travellers that ran at European airports.

We created this animated character in conjunction with Glassworks in 2005.

The Manchester Listings magazine isn’t around any more but it was good while it lasted. We like these print, web and taxi sides.

These were pitch-winning print, DM and ambient advertising concepts for CBJWT. Sadly research killed them but they always got a good reaction when I showed my book.

This was a fun brief – to promote a Spanish zombie film for Odeon Cinemas. We went for the Blair Witch style promotion and seeded online ads on MSN and Sky News sites, creating the temporary illusion that REC, was real.

I like the drama of our concept for these six sheets that ran in Ireland for CBJWT. It was an existing strapline so I don’t lay claim to that.