Who I do it for

East Midlands Airport wanted to promote the range of destinations that could be reached from their airport. These billboards ran locally to the airport, supported by press and radio.

Invoice finance. Not the easiest of products to get your head round. We came up with a few different campaigns for this client. DM and print to SMEs. And a sweet animation to push a concept to encourage bigger businesses…

Look away if you’re squeamish. I helped create the branding campaign for this headlice product and rewrote the website to appeal to Mums and Dads.

This asset finance company needed a new, friendlier, jargon-free tone of voice for their website and other collateral. I was happy to oblige. My lovely client changed very little.

Strong branding and tone of voice have made this campaign (at least) a success for the club’s fans.

I wrote the line. WRG built it in 3D at the London Marathon 2011 for runners to pledge their motivation for running the 26.2 miles.

Astra Zeneca wanted to promote the indication of their long-standing anti-psychotic drug in depression in an ipad edetail. The concept was based on a French illustration style. It’s quite poignant looking I think.

Some pitch concepts to promote the famous Grand National 2014. A lovely brief that we lost in a competitive pitch by a squeak. A full integrated campaign of TV, billboards, press and digital ideas.

It’s hard to escape from the brief; show how much fun a university is – and how well graduates do in their careers after going there. However I like the strapline for this ad which I wrote at CBJWT and…