I’m a freelance conceptual copywriter
I do ideas and long copy that work across channels
Manchester United conferencing
About me
I’ve been working as a copywriter for over 25 years. Most of that time I’ve worked in house for advertising agencies including McCann Manchester, CheethamBellJWT and Havas Lynx.
What I do
I find out what you need to say and find a clear way to say it that your audience can respond to. I enjoy imagining how things are from other people’s point of view – and that helps to find a voice for your brand.
Who I do it for
I’ve freelanced for numerous healthcare advertising agencies, brand strategy consultancies and direct clients including Novartis. All of which has contributed to making me an insightful, flexible, well-rounded writer of all kinds of promotional materials.
Recent Work
NUS
This was a nice job, working with The Sharp agency to come up with a video concept and script to show students the breadth of what the NUS do. Tone of voice and visual execution obviously needed to be spot…
Manchester United Conferencing
Manchester United Executive Club
Manchester Airport Group
East Midlands Airport wanted to promote the range of destinations that could be reached from their airport. These billboards ran locally to the airport, supported by press and radio.
Bibby Financial Services
Invoice finance. Not the easiest of products to get your head round. We came up with a few different campaigns for this client. DM and print to SMEs. And a sweet animation to push a concept to encourage bigger businesses…
Linicin
Look away if you’re squeamish. I helped create the branding campaign for this headlice product and rewrote the website to appeal to Mums and Dads.